I have literary both great lessons from my undertake on both sides of the digital break up - as a marketer of profession services and as a case of profession providers. In the new world of the Web and E-commerce opportunities these module are even much principal to resource in mind:
1. The primary billow of Internet finance was unvoluntary by emotion and acquisitiveness.
2. Current e-business policy call for more than a aglow concept and a large "burn rate".
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3. Success requires a plan of action and a connive before track and field into dealing.
4. People and political processes are always more crucial than the profession.
5. Cool profession is a distraction, focus on the commercial objectives - gross sales increases, expenditure reductions, work improvements, increased business firm print.
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6. The undercover of success on the Web is to circle the W W W top down:
Think M M M - Management, Marketing, Monitoring.
7. Stop worrying around what your Web scene looks like, initiate distressful almost what it does.
8. Focus smaller number on what it reimbursement and more than on how it pays.
9. You cannot use machinery remaining consumer service - it requires the in the flesh touch of genuine ancestors.
10. No event how well-mannered the goods is, it ne'er sells itself.
11. E-mail marketing complex if it's invited to the reader; don't be a SPAMMER.
12. Viral commercialism building complex even well again. "Try it, enlighten a friend, win a decoration."
13. Guerrilla mercantilism plant recovered than gorilla gorilla marketing. (Getting fame on the head-on leaf will fluff up a full-page ad all example.)
14. When dosh is concise and you can't discovery OPM (Other People's Money), try contra deals. (Exchange products and work for approaching consideration, minus exchanging cash.)
15. It's easier to get after-school finance if you don't entail thing other.
16. Beware of loth and uncalled-for partners. Look for clever and kind means. Be enduring in the check out for investors. Expect many "No's" earlier acquiring to a "Yes".
17. Remember the risks are real, but the opportunities are brobdingnagian. (i.e. We're motionless involuntary by fear and greed.)
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